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Be a part of industrywide fundraising challenge
This unique international exercise challenge is designed to help us all keep fit and well, while social distancing for safety and embracing friendly competition – all while raising vital funds for children and communities at risk. The Step Up challenge is open to IICF board members, companies, families, friends, colleagues, clients, IICF volunteers and supporters – around the world – and we welcome all those both inside and outside of the industry.

Winners present a grant to charity of choice
Top 2 winners in the team and individual competitions (total of 4 winners) will have the opportunity to designate a grant to the nonprofit or charity* of their choice. Individuals and teams meeting the minimum stepping amount** will be entered into a drawing for the opportunity to designate a smaller grant to their charity of choice.

Funds raised benefit 2021 IICF COVID-19 Relief Funds in the US and UK
The IICF International Step Up Challenge will benefit children and families in need, and help revitalise communities, throughout the US and UK. All funds raised in a region will remain local.

Register Today!

We encourage all to register in advance on our event websites for US participantsregister here and UK/Intl participantsregister here

Step Up participants can join the Walker Tracker app now and be ready on March 29 to step up! The challenge platform supports many activity tracking devices, is easy to use and allows for many ways to connect and compete.


Special thanks to all 2021 Step Up Sponsors


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To see the full list of the final challenge standings, please click here.


Meet the 2020 IICF International Step Up Challenge Winners!

1st Place:

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Phoebe Measells is the Marketing Manager at South Texas Agents Alliance, a master agency of SIAA and is member of the IICF Houston Associate Board. She has used the pandemic as an opportunity to explore her many passions such as crafting and painting, biking, running, cooking and more! Phoebe set a goal for herself of gaining at least 40,000 steps a day during the challenge and was able to complete this personal goal by committing to morning, afternoon and evening walks as well as 1.5 hours of activity each day. Her favorite part about the challenge is that it gave her the ability to work towards a goal all while making an impact in her local community. Phoebe has chosen the Brazoria Heritage Foundation as her charity of choice.

2nd Place:

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Balvinder Ahluwalia is a Senior Claims Advisor at Gard located in the United Kingdom. She achieved success by committing herself to two challenges that overlapped each other, the IICF International Step Up Challenge and the Samarathon 2020. Both challenges were philanthropic, which gave her the opportunity to push herself out of her comfort zone while doing good for others. Balvinder walked twice a day, a 10K each morning and then an afternoon walk with her son. Balvinder's favorite part about the challenge was that participants could also track additional activities outside of steps and the ability to check progress on the leaderboard. Balvinder has chosen The Samaritans and Crawley Open House as her charities of choice.

3rd Place:

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Bobby Steinsdoerfer is the Senior Vice President - P&C Regional Leader at QBE North America and is a member of the IICF Northeast Associate Board. He achieved success by dedicating his free-time to an array of physical activities. He was an avid bike rider with his longest route being 35 miles around the Manhattan Waterfront Greenway! During the pandemic, he used the opportunity of being home to explore the city with his children by taking walks through Central Park and across the Brooklyn Bridge. His favorite part of the IICF International Step Up Challenge was the opportunity to see the insurance industry dedicate its time and money to help support children during this difficult time. Bobby has chosen Children's Health Fund as his charity of choice.

Pacer Rabbit Drawing:

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Team #MKLStrides is a group of individuals who work for Markel Specialty out of Plano, Texas. Their team was able to achieve success by participating in many different activities such as hiking, biking and swimming. A large help was that many had the ability to take a social-distanced hiking trip during the challenge racking up an impressive amount of steps as well as provided a much-needed change of scenery! Their team's favorite part of the IICF International Step Up Challenge was the opportunity to motivate and keep each other accountable as well as the ability to see the leaderboard and pacer rabbit for those days that needed an extra push. Team #MKLStrides has chosen the North Texas Food Bank as its charity of choice.